Why Niche is Important for A Successful Blog

Blogging on a wide array of topics can be successful. But, the majority of blogs that make significant amount of profit and top blogs target a defined niche. Here are the reasons why choosing a niche is important for building a successful blog:
• Loyal readers
Blogs with a defined niche develop number of loyal readers because readers are already know that they;ll get relevant information on topics they have an interest in, and not some random topics that they have no interest to read.

• Community
People like to gather with others with similar interests. If your blog focuses on a single topic, the more people with the same interest will gather. Not only they will read your blog's content, they will also interact with others with the same interests as well.

• Brand, credibility, and profile
When a blog consistently focus on a single topic, the blog will become more credible and a trusted source of information in that particular topic. If you do this correctly you will be known as an expert in that topic. Many people will even start to seek your service due to your expertise.

• Contextual advertising
Advertising networks such as Adsense will give better result on blogs that focus on a single topic. The displayed ads will be more targeted and relevant with the blog which increases the likelihood of readers clicking on ads. The ads will also have higher conversion rate.

• Ability to sell products
If you understand a niche well, you can attract an audience. With those audience, your products are more likely to have an eager market and will be purchased.

• Direct advertising sales
Because of the blog is focused on a topic, advertisers and sponsors can be  easily attracted to place their ads because the blog is closely aligned to their product or service.

• Search engine optimization
Google and other search engines prefer blogs with pages that relate to one another.

• More posts
It is easier to post on several blogs with different topics than one blog with several topics. Too many different topics on a blog could overwhelm your readership.